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Our Story

Fable Lifestyle & Baby started at the end of 2015. With a love for styling, decor and all things baby, I knew I had to start my own store. 

All the products found on the store have been carefully sourced and thought through by me, Megg. I source local products, connect you with local illustrators & bring in products that I know we would all love to have and can't quite seem to find them in SA. I make sure all products available on Fable are of good quality and classically beautiful.

So who are we? I'm Megg, the owner and founder. Glenda, my Mom manages the logistics of your orders with me & Andrew, has helped bring the Fable brand to life and makes sure the store runs seamlessly for you.   

We hope you "create your story" with every product purchased, in your home or baby's nursery. 

♥︎ Megg & The Team